I come from an entrepreneurial family, my dad was an arborist, before that he had a mowing business and before that a cleaning business. So I remember spending school holidays from the time I was about 7 cleaning down hand rails and window ledges and helping my mum vacuum. I was mowing lawns at 12 and sold everything from passion fruits to soap on a rope to my neighbours. I was the resident car washer as well. I went to school in the States for a semester when i was just 14, I spent a ski season in Japan when I was 19 and was working with Ernst and Young before I headed to Canada for quite a few years.
On my return from Canada I became involved in Universal Events, one of the largest personal development companies at that time. We went from about 3 staff to nearly 20 during the 7 years I was there. One of my roles was speaker liaison - so I got to vet the content that the speakers produced. My more important role though was Strategic Alliance Manager and in that role I built partnerships on a daily basis, filled massive events and managed the affiliate system.
From there I co-authored an international best seller called Millionaire Mentors and then had a stint in property around 2010..not the most ideal time in retrospect! Glen Carlson from Key Person of Influence (now Dent Global) was the next step and I became the Sydney Manager responsible once again for securing Partnerships to fill entrepreneurial events and most importantly responsible for onboarding entrepreneurs that joined their 9 month KPI program. Having had extensive experience securing hundreds of Partnerships over the preceding years I was also called upon as the Partner Mentor and ran webinars and gave strategic advice on finding and closing joint ventures and strategic partnerships.
What I found from working with some of those entrepreneurs is that the KPI program helped them get new leads via their increased exposure..but then there was a new problem how to manage the leads ie the System to Scale.
Around this time I attended an event from an Entrepreneur that I had known for many years Dale Beaumont where I learned all about google sites. You see I’m a systems freak - I have a system for everything so my challenge was not about creating systems it was about the documenting and storage of the process. In prior organisations we had relied on an internal ‘wiki’ of sorts but Google sites was a better solution, there are of course many more.
I took this methodology back to Key Person of Influence and it was implemented to help them scale.
Sadly though their clients still had the same issue… too many leads and not enough documented processes...not to mention a feeling of overwhelm.
I jumped ship in May 2014 to Business Blueprint for a few years and moved on to what I felt was a more holistic approach for business owners. Dale’s program wasn’t just about getting more leads, it was also about how to manage them and continue to grow.
Once again I found myself filling events, this time though I was the Head of Marketing so I focussed on mastering Facebook Advertising and working on marketing automations. I was the one managing email marketing, blogs, facebook pages and events and of course securing new Strategic Partnerships and being a Partner Mentor at their round table events.
By August 2016 I found myself once again burnt out, mainly from repressed grief. You see in the few years I worked with Dale I lost my remaining grandparents, my father-in-law and my mother from a series of different but equally debilitating cancers.
As I write this it’s April 19th 2017 and I’m 2 days away from turning 43...and 24 hours away from going on a cruise!
For years people have been telling me to go out on my own and consult, help people scale etc.
I guess it’s been too comfortable to stay where I was...so I helped people on the side with things like Facebook advertising, building lead magnets and lead magnet funnels and Partnership Frameworks.
Now though I've found my WHY and I’m ready. You know that moment when everything just starts to click? Well that’s happening for me right now and it’s freakin exciting because I know what I can deliver. I know what entrepreneurs are struggling with and it kills me that the people who want to help them say things like I can help you but you have to have a minimum FB spend of $2000 per month or you have to join a $9000 plus program and learn so much it'll likely make your head explode!
I get that not everyone is at that stage and you need something in between, someone to meet you where you are and more importantly take you where you want to go.
So if you’re ready to do something different, to roll up your sleeves and take a directed approach to growing your business then I look forward to being able to help you.